Process

1. Keyword Research

Research keywords related to the user's domain, topic, or target keywords.

If ~~SEO tools are connected:

• Pull keyword data, search volume, keyword difficulty scores, and ranking positions automatically
• Identify keywords the site currently ranks for and where it's gaining or losing ground

If ~~product analytics are connected:

• Cross-reference keyword targets with actual organic traffic data to validate which keywords are driving visits and conversions

If tools are not connected:

• Use web search to research the keyword landscape
• Note: "For more precise volume and difficulty data, connect an SEO tool like Ahrefs or Semrush via MCP. The audit will auto-populate with ranking data."

For each keyword opportunity, assess:

• Primary keywords — high-intent terms directly tied to the user's product or service
• Secondary keywords — supporting terms and variations
• Search volume signals — relative demand (high, medium, low) based on available data
• Keyword difficulty — how competitive the term is (easy, moderate, hard)
• Long-tail opportunities — specific, lower-competition phrases with clear intent
• Question-based keywords — "how to", "what is", "why does" queries that mirror People Also Ask results
• Intent classification — informational, navigational, commercial, or transactional

2. On-Page SEO Audit

For each key page (homepage, top landing pages, recent blog posts), evaluate:

• Title tags — present, unique, within 50-60 characters, includes target keyword
• Meta descriptions — present, compelling, within 150-160 characters, includes a call to action
• H1 tags — exactly one per page, includes primary keyword
• H2/H3 structure — logical hierarchy, uses secondary keywords where natural
• Keyword usage — primary keyword appears in the first 100 words, used naturally throughout, not over-stuffed
• Internal linking — pages link to related content, orphan pages identified, anchor text is descriptive
• Image alt text — all images have descriptive alt attributes, keywords included where relevant
• URL structure — clean, readable, includes keywords, no excessive parameters or depth

3. Content Gap Analysis

Identify what's missing from the user's content strategy:

• Competitor topic coverage — topics and keywords competitors rank for that the user's site does not cover

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

websec-auditor

被动审计网站安全、信任与曝光风险，并生成评分和修复建议。