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Research competitors and compare positioning, messaging, gaps, opportunities, and threats.
Copy the install command and let the AI configure it · recommended for beginners
Please install the "competitive-brief" skill from askskill: 1. Download https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/competitive-brief/SKILL.md 2. Save it as ~/.claude/skills/competitive-brief/SKILL.md 3. Reload skills and tell me it's ready
Research our website, pricing page, and product pages against three main competitors, then create a sales battlecard comparing target customers, core value propositions, differentiators, objection handling, content gaps, and winning messaging angles.
A structured sales battlecard with competitor comparisons, objection-handling guidance, and ready-to-use sales messaging.
Analyze the brand positioning and homepage messaging of the top five competitors in this category, identify underclaimed value propositions, narrative angles, and audience segments, and suggest positioning ideas we should test.
A positioning opportunity analysis highlighting underserved angles and actionable directions to test.
A competitor has just launched new pricing and feature bundles. Assess the impact on our market positioning, sales messaging, customer expectations, and risks, then recommend response actions.
An impact assessment with threat level, opportunity areas, recommended responses, and messaging updates.
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence.
User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison.
Gather the following from the user:
Competitor name(s) — one or more competitors to analyze (required)
Your company/product context (optional but recommended):
Focus areas (optional — if not specified, cover all):
For each competitor, research using web search:
Gather intelligence from these categories of sources:
For each competitor:
…
Review an analysis for methodology, accuracy, bias, and evidence support.
Generate people analytics reports on headcount, attrition, diversity, and org health.
Identify, categorize, and prioritize technical debt for smarter refactoring decisions.
Choose the right Zoom surface for a product use case with clear tradeoffs.
Turn an approved brief into social assets, copy, and a staged campaign.
Create stakeholder updates tailored to audience, cadence, and communication goals.
Research competitors and generate interactive battlecards with comparisons and recent updates.
Extract and analyze competitor ads to improve messaging, creatives, and campaign strategy.
Analyze B2B positioning and craft stronger messaging with the IMPACT Framework.
Conduct market research and competitive analysis with sourced, decision-ready summaries.
Track brand and competitor trend volume over time with growth signals.
Generate legal briefings for daily updates, research, and incident response.