creative-director-skill

Act as a creative director and develop ad concepts for a zero-sugar sparkling water brand. Use SCAMPER, Bisociation, and SIT to generate 3 directions each, score them by novelty, brand fit, and shareability, then pick the best one and provide a one-line proposition.

A creative proposal with multiple idea directions, scoring, a selected concept, and a core campaign proposition.

Act as an AI Creative Director and evaluate this campaign concept: 'Users upload commuting photos to enter a prize draw.' Using Cannes-level criteria, score it on insight depth, emotional tension, executional distinctiveness, and shareability, then refine it recursively for 3 rounds and show before-and-after comparisons.

An evaluation report with professional scoring, issue diagnosis, three refinement rounds, and a final upgraded concept.

Turn a brand collaboration idea into a complete presentation structure following Insight → Ideation → Evaluation → Presentation. Output slide titles, key messages, suggested visuals, and a 90-second opening script for the client presentation.

A clear pitch deck framework with narrative flow, slide priorities, visual suggestions, and an opening presentation script.