Deliverable: a short research brief (audience profile + competitive summary + key insights).

Phase 2: Positioning

Produce:

• core benefit statement (one sentence, no feature list, no jargon)
• positioning formula: "[Product] helps [audience] [achieve outcome] by [mechanism]"
• campaign angle: the specific tension, insight, or moment the whole campaign lives in
• tone profile: lock before writing (delegate to brand-voice for durable, session-reusable voice capture)

Do not write any copy until positioning and angle are approved.

Phase 3: Content Production

Produce in this order — each layer informs the next:

1. Landing page copy (all sections: hero, problem, solution, features, how it works, proof, CTA)
2. Email sequence (each email has one purpose; follow the arc: problem → education → agitation → solution → proof → urgency → final CTA)
3. Social posts (platform-native via content-engine; LinkedIn and X are different formats, not the same copy resized)
4. Short-form video scripts (timestamp-blocked; written for screen and ear, not the page)
5. Ad copy variants (3–4 variants testing different angles or audience segments)
6. Content calendar (day-by-day schedule with channel, type, timing, and dependencies)

Phase 4: Review

Gate every deliverable:

• 5-second test on all hero / above-fold copy (clear who it's for, what it does, why act now)
• CTA audit (one per piece, specific, earned — not demanded)
• Tone consistency check across all channels
• Claim audit (every claim is specific and supportable)
• Cross-channel consistency (ad claims match landing page; email body matches subject)

Output Contract

A full campaign delivers:

1. Positioning brief — angle, core benefit statement, tone profile
2. Landing page copy — hero, problem, solution, features, how it works, proof, CTA
3. Email sequence — subject + preview + body + CTA for each email, labelled by day and purpose
4. LinkedIn posts — 3+ platform-native posts with distinct angles
5. X posts — 5+ standalone posts + 1 thread
6. Short-form video scripts — 2+ timestamp-blocked scripts with visual direction notes
7. Ad copy variants — short headline / long headline / body per variant
8. Content calendar — day-by-day schedule with channel, content type, timing, and dependencies
9. Copy review summary — flagged issues and open questions before anything goes live

Quality Gate

Before delivering any piece:

• every deliverable sounds like the same author
• no hollow superlatives or filler adjectives remain
• every CTA is specific and earned (never "learn more" or "click here")
• no copy is duplicated verbatim across platforms
• hero copy passes the 5-second test
• email subjects match email body (no bait-and-switch)
• ad claims match landing page claims exactly

…

santa-method

通过双评审智能体对结果进行对抗式校验，提升输出发布前的可靠性

performance-report

帮助你生成营销绩效报告，提炼关键指标、趋势洞察与优化建议