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帮助你生成营销绩效报告，提炼关键指标、趋势洞察与优化建议
复制安装指令，让 AI 自动完成配置 · 推荐新手
请帮我安装 askskill 上的 "performance-report" 技能： 1. 下载 https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/performance-report/SKILL.md 2. 保存为 ~/.claude/skills/performance-report/SKILL.md 3. 装好后重载技能，告诉我可以用了
请基于以下本周投放数据，生成一份给管理层看的营销绩效报告，包含关键指标总结、环比趋势分析、表现最好的渠道、表现不佳的问题点，以及下周优先优化建议。数据如下：曝光 120万，点击 4.8万，CTR 4.0%，转化 1860，CPA 92元；搜索广告转化率提升 18%，信息流 CPA 上升 12%。
一份结构清晰的周报，概括核心表现、趋势变化、亮点与问题，并给出下周行动重点。
帮我整理一份月度营销绩效报告，面向业务负责人。请把各渠道的投放结果转成简明的管理摘要，突出本月目标达成情况、主要增长驱动因素、未达预期的原因，以及下月最值得优先推进的3项优化动作。数据我会随后补充。
一份偏管理层视角的月报框架与总结内容，适合直接用于汇报或补充数据后定稿。
请根据本季度各营销渠道表现，撰写季度绩效复盘报告。需要包括：整体目标完成度、关键指标趋势、成功案例、失误分析、预算效率评估，并按影响力和实施难度输出下一季度的优化建议优先级。
一份完整的季度复盘报告，既能总结结果，也能为下一季度策略制定提供明确依据。
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations.
User runs /performance-report or asks for a marketing report, performance analysis, campaign results, or metrics summary.
Report type — determine which type of report the user needs:
Time period — the reporting window (last week, last month, last quarter, custom date range)
Data source:
Comparison period (optional) — prior period or year-over-year for trend context
Stakeholder audience (optional) — who will read this report (executive summary style vs. detailed analyst view)
Present core metrics in a summary table:
| Metric | This Period | Prior Period | Change | Target | Status |
|---|
Status indicators:
Campaign Report:
Channel Report (Email):
Channel Report (Social):
Channel Report (Paid):
Channel Report (SEO/Organic):
Content Performance:
Overall Marketing Report:
…
围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。
汇总多渠道客户反馈与争议，提炼主题洞察并给出本周优先改进建议