If ~~knowledge base is connected:

• Search for existing competitive analysis documents
• Find win/loss reports or sales battle cards
• Pull prior competitive research

If ~~chat is connected:

• Search for competitive mentions in sales or product channels
• Find recent deal feedback involving competitors

3. Generate the Brief

Competitor Overview

For each competitor:

• Company summary: founding, size, funding/revenue if public, target market
• Product positioning: how they describe themselves, who they target
• Recent momentum: launches, funding, partnerships, customer wins

Feature Comparison

Compare capabilities across key areas relevant to the analysis. See Feature Comparison Matrices below for rating scales and matrix templates.

Positioning Analysis

Analyze how each competitor positions themselves — target customer, category claim, key differentiator, and value proposition. See Positioning Analysis Frameworks below for the positioning statement template and message architecture levels.

Strengths and Weaknesses

For each competitor:

• Strengths: Where they genuinely excel. What customers praise.
• Weaknesses: Where they fall short. What customers complain about.
• Be honest and evidence-based — do not dismiss competitors or inflate their weaknesses.

Opportunities

Based on the analysis:

• Where are there gaps in competitor offerings we could exploit?
• What are customers asking for that no one provides well?
• Where are competitors making bets we disagree with?
• What market shifts could advantage our approach?

Threats

• Where are competitors investing heavily?
• What competitive moves could disrupt our position?
• Where are we most vulnerable?
• What would a "nightmare scenario" competitive move look like?

Strategic Implications

Tie the analysis back to product strategy:

• What should we build, accelerate, or deprioritize based on this analysis?
• Where should we differentiate vs. achieve parity?
• How should we adjust positioning or messaging?
• What should we monitor going forward?

4. Follow Up

After generating the brief:

• Ask if the user wants to dive deeper on any section
• Offer to create a one-page summary for executives
• Offer to create sales battle cards for competitive deals
• Offer to draft a "how to win against [competitor]" guide
• Offer to set up a monitoring plan for competitive moves

Competitive Landscape Mapping

Identifying the Competitive Set

Define competitors at multiple levels:

Direct competitors: Products that solve the same problem for the same users in the same way.

• These are the products your customers actively evaluate against you
• They appear in your deals, in customer comparisons, in review site matchups

Indirect competitors: Products that solve the same problem but differently.

• Different approach to the same user need (e.g., spreadsheets vs dedicated project management tool)

…

customer-research

围绕客户问题进行多来源调研与溯源，快速整理背景并支持准确回复。

brief

为法律相关工作快速生成每日简报、专题研究与事件应对背景摘要。