$ ~/registry/skill/anthropics-sales-skills-competitive-intelligence

SKILL

competitive-intelligence

Name: competitive-intelligence
Author: anthropics

调研竞争对手并生成可交互战卡，帮助你快速比较差异与最新动态

星标

★ 23,785

来源

GitHub

更新于

2026-09-01

// 安全评估需留意

仅提示词，不执行代码
开源可审计

总评

该技能材料显示其为开源的纯提示词型 Skill，本身未声明需要密钥、远程端点或本地执行能力，整体风险较低。需留意其用途涉及网页调研、可能基于上下文识别用户公司，以及生成可分享的 HTML 产物，若接入外部连接器则数据敏感性会上升。

凭证密钥低风险

材料明确写明“需要的密钥/环境变量：（无）”，未见要求 API key、OAuth token 或其他凭证；当前形态下凭证泄露/滥用面较低。

网络外发需留意

README 声称可“via web search”从公开网页来源做竞品研究，说明存在对外网络查询这一常规能力；虽未声明具体远程端点，且系统检查项标注无 host，但用户输入的公司/竞品信息可能被用于外部搜索。未见将数据发送到不明或无关端点的具体红旗。

代码执行低风险

系统客观检查项为“prompt-only”，材料未声明本机起进程、执行脚本、调用 shell 或其他系统级执行权限；生成 HTML 战报属于内容输出而非本地代码执行。

数据访问需留意

默认模式主要基于用户提供的公司/竞品上下文与公开网页信息；README 还提到可选连接 CRM、Docs、Chat、Transcripts，以获取成交记录、内部文档、聊天情报和通话转录。当前材料未显示其默认直接读取这些数据源，但若实际接入，访问数据范围会扩展到潜在敏感业务数据，应按最小授权控制。

来源供应链低风险

来源为 GitHub 上的开源仓库，且系统标注为 open-source，源码可审计，这显著降低供应链风险。需注意仓库 star 为 0、许可证未声明、维护状态未知，信任度不如成熟广泛采用项目，但仅凭这些不足以上调为高风险。

安全建议

在未接入任何连接器前优先以公开网页研究模式使用，避免不必要暴露内部业务信息。
如需连接 CRM、文档、聊天或转录系统，仅授予只读和最小范围权限，并确认输出中不含敏感客户数据。
分享生成的 HTML battlecard 前进行人工复核，避免误含内部策略、未公开信息或不准确结论。
落地前检查仓库许可证、最近维护情况及实际提示词内容，确认与内部合规要求一致。

审计模型: gpt-5.4 · 2026-06-17

// 安装

复制安装指令，让 AI 自动完成配置 · 推荐新手

请帮我安装 askskill 上的 "competitive-intelligence" 技能：
1. 下载 https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/sales/skills/competitive-intelligence/SKILL.md
2. 保存为 ~/.claude/skills/competitive-intelligence/SKILL.md
3. 装好后重载技能，告诉我可以用了

// 下载

下载 SKILL.md机读安装清单 ↗

// 用法示例

制作竞品对比战卡

输入

请研究我们与 Notion、Airtable 的差异，生成一份可交互 battlecard，包含产品定位、核心功能、定价、优势劣势和销售话术。

预期产出

一份 HTML 交互战卡，含可点击竞品卡片与对比矩阵，便于销售或产品团队使用。

分析单一竞争对手

输入

帮我做一份 Figma 的 battlecard，重点关注最近半年新功能、目标客户、定价变化，以及我们该如何应对。

预期产出

输出聚焦单一竞品的交互式分析页，概括最新动态并给出可执行的应对建议。

回答我们如何对比

输入

我们和 Asana 相比怎么样？请从功能覆盖、易用性、集成能力、价格和适用团队五个维度整理成 battlecard。

预期产出

生成结构化对比结果与交互矩阵，帮助快速回答客户常见竞品问题。

// 文档

Competitive Intelligence

Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

Getting Started

When you run this skill, I'll ask for context:

Required:

What company do you work for? (or I'll detect from your email)
Who are your main competitors? (1-5 names)

Optional:

Which competitor do you want to focus on first?
Any specific deals where you're competing against them?
Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

Connectors (Optional)

Connector	What It Adds
CRM	Win/loss history against each competitor, deal-level competitor tracking
Docs	Existing battlecards, product comparison docs, competitive playbooks
Chat	Internal chat intel (e.g. Slack) — what your team is hearing from the field
Transcripts	Competitor mentions in customer calls, objections raised

No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.

Output: Interactive HTML Battlecard

The skill generates a self-contained HTML file with:

1. Comparison Matrix (Landing View)

Overview comparing you vs. all competitors at a glance:

Feature comparison grid
Pricing comparison
Market positioning
Win rate indicators (if CRM connected)

2. Competitor Tabs (Click to Expand)

Each competitor gets a clickable card that expands to show:

Company profile (size, funding, target market)
What they sell and how they position
Recent releases (last 90 days)
Where they win vs. where you win
Pricing intelligence
Talk tracks for different scenarios
Objection handling
Landmine questions

3. Your Company Card

Your releases (last 90 days)
Your key differentiators
Proof points and customer quotes

HTML Structure

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>

…

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