$ ~/registry/skill/anthropics-marketing-skills-brand-review

SKILL

brand-review

Review content for brand voice, style compliance, and legal-risk issues.

Stars

★ 23,611

Source

GitHub

Updated

2026-08-22

// securityLow risk

Prompt only, no code
Open source
Community-trusted· 23.6k

Running security audit…

Credentials
Network egress
Code execution
Data access
Supply chain

// install

Copy the install command and let the AI configure it · recommended for beginners

Please install the "brand-review" skill from askskill:
1. Download https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/marketing/skills/brand-review/SKILL.md
2. Save it as ~/.claude/skills/brand-review/SKILL.md
3. Reload skills and tell me it's ready

// download

Download SKILL.mdInstall manifest ↗

// examples

Pre-publish marketing copy review

Prompt

Review this product launch copy against our brand voice and style guide. Flag deviations by severity and provide direct replacement suggestions:
[Brand rules] Professional, clear, no overpromising; avoid using “industry-leading”; always write the product name as AlphaCloud.
[Content to review] ...

Expected

A categorized list of issues across voice, terminology, messaging, and style, with before/after fixes.

Audit terminology consistency on a website page

Prompt

Review this website page copy for consistent brand terminology, product-name capitalization, and phrasing. Point out any discouraged terms or inconsistencies and rewrite them one by one:
[Brand terms] Customer Success, automated workflows, AlphaCloud platform
[Content] ...

Expected

A list of terminology and formatting inconsistencies, explanations, and a standardized revised version.

Screen for exaggerated claims and missing disclaimers

Prompt

Review the following marketing content for unsubstantiated claims, statements needing disclaimers, or other legal-risk flags. Indicate severity and suggest revisions:
[Content] ...

Expected

Legal and compliance risk flags, exact problem spots, and safer alternative wording.

// use cases

Final check before publishing marketing content

Marketing teams can use it before publishing landing pages, emails, or campaign copy to check brand voice, messaging, and style compliance. It also points to specific problematic lines and suggests revisions.

Cross-channel copy consistency audit

Content teams can use it to audit multiple pieces for consistent terminology, product names, capitalization, and tone across channels. It is suitable for batch copy review.

Initial screening for promotional compliance risks

When copy includes performance promises, comparative statements, or wording that may require disclaimers, it can be used for an initial risk check. It flags unsupported claims and other legal-risk concerns.

// docs

AI summary

The README describes Brand Review as a skill for auditing marketing content against brand voice, style rules, and messaging standards. When brand guidelines are available, it checks tone, terminology, messaging pillars, and style-guide compliance in detail. Without them, it performs a generic review for clarity, consistency, and professionalism. In all cases, it also flags legal and compliance issues such as unsupported claims or missing disclaimers and suggests concrete improvements.

Show full docs ▾

Brand Review

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Review marketing content against brand voice, style guidelines, and messaging standards. Flag deviations and provide specific improvement suggestions.

Trigger

User runs /brand-review or asks to review, check, or audit content against brand guidelines.

Inputs

Content to review — accept content in any of these forms:
- Pasted directly into the conversation
- A file path or ~~knowledge base reference (e.g. Notion page, shared doc)
- A URL to a published page
- Multiple pieces for batch review
Brand guidelines source (determined automatically):
- If a brand style guide is configured in local settings, use it automatically
- If not configured, ask: "Do you have a brand style guide or voice guidelines I should review against? You can paste them, share a file, or describe your brand voice. Otherwise, I'll do a general review for clarity, consistency, and professionalism."

Review Process

With Brand Guidelines Configured

Evaluate the content against each of these dimensions:

Voice and Tone

Does the content match the defined brand voice attributes?
Is the tone appropriate for the content type and audience?
Are there shifts in voice that feel inconsistent?
Flag specific sentences or phrases that deviate with an explanation of why

Terminology and Language

Are preferred brand terms used correctly?
Are any "avoid" terms or phrases present?
Is jargon level appropriate for the target audience?
Are product names, feature names, and branded terms used correctly (capitalization, formatting)?

Messaging Pillars

Does the content align with defined messaging pillars or value propositions?
Are claims consistent with approved messaging?
Is the content reinforcing or contradicting brand positioning?

Style Guide Compliance

Grammar and punctuation per style guide (e.g., Oxford comma, title case vs. sentence case)
Formatting conventions (headers, lists, emphasis)
Number formatting, date formatting
Acronym usage (defined on first use?)

Without Brand Guidelines (Generic Review)

Evaluate the content for:

Clarity

Is the main message clear within the first paragraph?
Are sentences concise and easy to understand?
Is the structure logical and easy to follow?
Are there ambiguous statements or unclear references?

Consistency

Is the tone consistent throughout?
Are terms used consistently (no switching between synonyms for the same concept)?
Is formatting consistent (headers, lists, capitalization)?

Professionalism

Is the content free of typos, grammatical errors, and awkward phrasing?
Is the tone appropriate for the intended audience?
Are claims supported or substantiated?

Legal and Compliance Flags (Always Checked)

Regardless of whether brand guidelines are configured, flag:

Unsubstantiated claims — superlatives ("best", "fastest", "only") without evidence or qualification
Missing disclaimers — financial claims, health claims, or guarantees that may need legal disclaimers
Comparative claims — comparisons to competitors that could be challenged
Regulatory language — content that may need compliance review (financial services, healthcare, etc.)
Testimonial issues — quotes or endorsements without attribution or disclosure
Copyright concerns — content that appears to be closely paraphrased from other sources

Brand Voice Reference

Use these frameworks to evaluate content against brand standards or to help the user document their brand voice.

Brand Voice Documentation Framework

A complete brand voice document should cover these areas:

…

View full docs ↗

// FAQ

What does this skill do?

It reviews marketing content against brand voice, style guidelines, and messaging pillars, then flags deviations and suggests specific fixes. Whether or not brand guidelines are provided, it also checks clarity, consistency, professionalism, and legal/compliance risks.

Do I need to provide brand guidelines first?

Not necessarily. If a brand style guide is configured in local settings, it uses that automatically; otherwise, it asks whether you can provide brand or voice guidelines. If none are provided, it performs a generic review for clarity, consistency, and professionalism.

What kinds of content input can it review?

The documentation shows it can accept pasted content, a URL, and batch review of multiple pieces. For exact support details around file paths or knowledge-base references, see the source repository.