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Generate actionable brand voice guidelines from documents, calls, or discovery reports.
Copy the install command and let the AI configure it · recommended for beginners
Please install the "guideline-generation" skill from askskill: 1. Download https://raw.githubusercontent.com/anthropics/knowledge-work-plugins/main/partner-built/brand-voice/skills/guideline-generation/SKILL.md 2. Save it as ~/.claude/skills/guideline-generation/SKILL.md 3. Reload skills and tell me it's ready
Based on my uploaded brand book, website copy, and marketing materials, extract a brand voice guideline. Include brand personality, tone principles, recommended vocabulary, phrases to avoid, sample copy, and writing rules for website, email, and social media.
A structured brand voice guide covering tone principles, vocabulary recommendations, prohibited phrasing, and channel-specific writing rules.
Analyze these sales call records and meeting transcripts to identify our most natural and persuasive communication style, then turn it into a brand voice guide. Summarize core tone, recurring phrasing patterns, customer-friendly language, and wording to avoid.
A brand voice guide grounded in real conversations, highlighting high-converting language patterns and risky phrasing to avoid.
I have a brand discovery report. Convert it into actionable brand guidelines. Please provide audience communication principles, positioning language, tone hierarchy, content style recommendations, and ready-to-use writing templates for the team.
An actionable brand guideline that turns discovery insights into usable standards and templates for the team.
Generate comprehensive, LLM-ready brand voice guidelines from any combination of sources — brand documents, sales call transcripts, discovery reports, or direct user input. Transform raw materials into structured, enforceable guidelines with confidence scoring and open questions.
Accept any combination of:
When a discovery report is provided, use it as the primary input — sources are already triaged and ranked. Supplement with additional analysis as needed.
Determine what the user has provided. If no sources are available:
/brand-voice:discover-brand run.claude/brand-voice.local.md for known brand material locations/brand-voice:discover-brandFor documents: Delegate to the document-analysis agent for heavy parsing. Extract voice attributes, messaging themes, terminology, tone guidance, and examples.
For transcripts: Delegate to the conversation-analysis agent for pattern recognition. Extract implicit voice attributes, successful language patterns, tone by context, and anti-patterns.
For discovery reports: Extract pre-triaged sources, conflicts, and gaps. Use the ranked sources directly.
Merge all findings into a unified guideline document following the template in references/guideline-template.md. Key sections:
"We Are / We Are Not" Table — The core brand identity anchor:
| We Are | We Are Not |
|---|---|
| [Attribute — e.g., "Confident"] | [Counter — e.g., "Arrogant"] |
| [Attribute — e.g., "Approachable"] | [Counter — e.g., "Casual or sloppy"] |
Derive attributes from the most consistent patterns across sources. Each row should have supporting evidence.
Voice Constants vs. Tone Flexes — Clarify what stays fixed and what adapts:
Tone-by-Context Matrix:
| Context | Formality | Energy | Technical Depth | Example |
|---|---|---|---|---|
| Cold outreach | Medium | High | Low | "[example phrase]" |
| Enterprise proposal | High | Medium | High | "[example phrase]" |
| Social media | Low | High | Low | "[example phrase]" |
Score each section using the methodology in references/confidence-scoring.md:
Generate open questions for any ambiguity that cannot be resolved:
## Open Questions for Team Discussion
### High Priority (blocks guideline completion)
1. **[Question Title]**
- What was found: [conflicting or incomplete info]
- Agent recommendation: [suggested resolution with reasoning]
- Need from you: [specific decision or confirmation needed]
Every open question MUST include an agent recommendation. Turn ambiguity into "confirm or override" — never a dead end.
Before presenting, verify via the quality-assurance agent (defined in agents/quality-assurance.md):
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